Avalon Review of 2016
Well another year is coming to an end and so we here at Avalon are once again taking a look back to see what we did right and what we got wrong.
2016 over all was another down year. The economy is still sluggish in terms of sales numbers and with the chaos of the election year, even more so this year then in the past, brought some doubts to the market and lower over all numbers. While the market was soft, it was not a huge drop in over all sales numbers then seen in other years, but the lower numbers were clear.
Even with lower sales numbers Avalon was a profitable venture, and expanded its product line with well over 200 new products produced and put up for sale in 2016. We were able to finally get Kung Fu Kuma out as well as all its support products. We also produced two new volumes of Heroes Weekly, with the addition of 48 new issues between the two volumes. Avalon also expanded its efforts in the Infinite Futures product line with new IF Threats and the release of Cyber Age for IF.
What Did We Do Right
Avalon tried to bring new voices to the market and added two great writers to our stable of creative people. Both woman offered great work for publishing and helped to expand our offering in Pathfinder with new issues of Heroes Weekly as well as new product line such as Avalon Spell Books and Haunts.
Avalon continued to be a profitable venture and stayed out of debt once again. We added new capital to our investments in the stock market, with double the amount of funding then we had previously invested.
One major effort this year was to clean out the pipeline of products in the works. With some effort we were able to complete, layout and either publish or have ready to publish, several products and product lines, including the long awaited HWM Powers, and Scorched Earth for Pathfinder.
Avalon was able to keep anyone willing to work with plenty to do, offering several new product lines and or opportunities to continue to have a voice in the gaming hobby. Several of our writers were able to either explore new directions to work in or were able to add to already established product lines.
As always, Avalon was on time with its payments to our creative people and only a few times did we have a hick-up with any emails being missed or late in replying. Avalon also had several new opportunities presented to us from outside sources, some of which we jumped into with both feet, while others we had to pass on because of concerns about the viability of the venture. Some opportunities we put on hold for 2017 where we will explore them in more depth.
What Did We Do Wrong
Avalon did not have any major disasters this year, but some things still need to be addressed. While the web site is a great tool for us and we continue to expand what it has to offer, with new reviews and content, we still need to push it as a destination for great gaming news and content. We failed once more to get a store front up and running, as it never really got beyond the talking stage. We also explored other ways to bring in views, with reviews and the like, but we still can do more.
Avalon once more sort of fell short of getting the word out about what we have to offer. While we have been around for almost ten years now, people are still coming in says they have never heard of us. We dropped online ads as they never seemed to pay off, but we may have to look into new efforts to bring us to the forefront of peoples minds when they think of fun games.
We talked a lot about a lots of ideas. Some while might have been fun to work on, would have cost too much and might never have brought in new money or fans. Online comics were looked at, but as with a lot of stuff, the effort to make it become a paying venture was just too much work for the return.
The same seems to be the case for online fiction. While it might be great to pursue, the effort to make it pay off might be way too much for us to bother with. Does that mean we will not eventually jump on these or other things, it is just that we may have to either wait for them to be more profit potentials or until we have the time to really promote them so that they become profitable.
What Is In The Works For the Future?
So what to look forward to in the coming year? Well Avalon has a lot in the works that’s for sure. We have David Caffee, the master writer that he is, working on a Savage Swords version of Pathfinder as well as a great setting for that game. Meanwhile we are also working on new stuff for Pathfinder, with new HWM goodies and character books, as well as new ship deck plans and threat books for IF.
With Pazio planning to release their own Sci-Fi version of Pathfinder in the summer of 2017, Avalon will be well placed with a ton of support materials to be used with that system as our IF product line will be bulging with goodies.
We are also going to jump into releases of 5e based products and are looking into having versions of IF and HWM made ready for that system as well.
We also have plans for a 5e solo system and some great new table top miniature systems. Avalon will continue to support some current product lines such Arcana and our Mini-Games as well as offer art, paper models and new Pathfinder goodies.
What will 2017 hold for Avalon, who knows . What we can says for sure is that we will continue to try to present games and gaming goodies, and to offer the best stuff we can product, and at a great price.