Avalon and 2017

Avalon and 2017

Well it is that time of the year again where I stop what I am doing and take a look back at what Avalon did in the year. Over all 2017 ended up a draw. The year stared off real slow, and continued to be slow, but with the release of a few big products we were able to pull out of the slump and turn the year into a winner. Not pulling the sales numbers we were back in 2009, but we made some money and allowed a lot of freelancers to make some cash with us.


Around here any year we stay out of debt, pay all our bills on time and make a few dollars, well then we are doing good.


So what did we do right?


5e D&D

We jumped into D&D again this year with the very popular HWM version for 5e D&D. This was a big seller for us and helped put us in the black this year. It also opened our eyes that this system was popular enough to continue to developed products for that game engine.


With that in mind we also released a version of IF for 5e D&D, which surprisingly, did not do as well as the HWM version. We will though, continue to release new stuff for 5e D&D and have plans for a solo system for next year.



Sales for Pathfinder have been slow, save for HWM and IF, which continues to sell well. Not sure if it is just that Avalon has a glut of stuff or that the system is not as popular as it used to be. We will though, be cutting back on our support of this system, other then continued releases for HWM and IF for Pathfinder.



P-t-P board games in the product line of our Mini-Games continues to sell. Some titles do well, some do not. In the end these are my way of keeping my game design mind in tune and allows me to work on fun projects.


Counter Wars was the big release for this product line in 2017, and did not do well at all, that is until we released them all as a bundle. Then the game took off. So I guess it just took offering all the goodies at once instead of releasing them in smell chunks. In 2018 we have the Fringe version if the system coming with lots of aliens and Sci-Fi fun.


We will also be releasing a solo dungeon crawl based the S&G game engine, which will start with the 200th mini-game and the core system being free.


Other Stuff

Avalon tried to keep current with payments in 2017, but we dropped the ball once or twice and either outright missed making a payment, or forgot to add it to our lists. We will work harder at not doing this again, and mean to update our record keeping in 2018.


Internal communications were off a bit this year as well, with William and I both a bit silent. We tried to put out an internal update each month for our freelancers and partners, but we were not always successful with that effort. We are going to try to make 2018 more open and free flowing in terms of communications.


We added to our investment accounts and have a nice little fund there, growing as the market grows.


What did not go well?

Not all things worked well or as planned. Avalon was sort of stagnating this year in terms of trying new stuff. Every year we try new things and other ventures, some of which do well and some fail. This year we did almost nothing. Not sure why, it may be we were just a bit tired and over worked in real life and so did not have the time and energy to take on new things.


We will try to do better with this in 2018 and have some ideas, once again we are thinking about fiction and the like.


Communications lines, which we touched in earlier, were off this year. Emails not answered or late, missed communications on payments to freelancers was an embarrassment and generally not talking. We did offer support for some on online HWM games, if which we have been ghosting and answering questions, but other then that we just did not get out the word as much as we should have.


Making any money. Generally William and I just pay ourselves just a little bit with most income going back into the company or used to produce new products. This has worked over the years and always allowed us to produce new stuff without having to take money out of our pockets. This though, seldom allowed us to pay ourselves anything. It would be nice to start seeing some income for all the work.


Plans for 2018

We have a lot of exciting games coming out in 2018, as well as some other possible ventures.


First up will be a re-launch of Battle Axe. It has taken some time, but Battle Axe 2.0 will offer all the greatness of the first edition, but now with print on demand cards, new artwork and a new look.


We also have Life of Adventure, a solo 5e D&D system with a ton of adventure books on the works. This will be our big release for the year and we are looking forward to getting it into our fans’ hands as soon as possible.


Along with a Fringe edition of Counter Wars we have plans for new mini-games, new clip art and tons of other goodies.


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